PUMA FUEL PACK

Every athlete trains for his or her specific sport. The challenge is finding a way to unify those separate training methods under one call to action. Our answer was to Train for Fast.

The idea behind the PUMA FUEL PACK was to tell the story of how superior athletes take their game to the next level by focusing on getting faster. 

As Art Director and Designer I was tasked not only to create a story for this campaign, but also a complete branding look and feel. This included design layouts, brand logo design, copywriting and even early shoe design concepts.