Full rebrands for the most part can be challenging. Especially in the wine industry where the competition to standout on the shelf is like an artisan armageddon. That is amplified even more when the brand has 4 vineyards, and includes over 20 different varietals and blends.

Cana's Feast has had a loyal following and dedicated team behind it for a number of years. However the message wasn't coming through clear on what made this one unique to all other brands. That is why the first task was to lock down one message - Celebration.

Because Cana's Feast wasn't a family owned vineyard brand it didn't come with a rich history or tradition. My idea was to let the consumer build their own tradition with every bottle, centered around one common place that spoke to all occasions - The Table.

Due to the number of wines that Cana's Feast carries, there was a need to simply the selection process for the consumers. By categorizing the wines by region, we were able create "families" of wines.

We then created distinct family crest patterns for each. Drawing inspiration from the regions, we created a a unique color palette for each family, then incorporated them onto the blankets resting at each table.

CLIENT: Cana's Feast Winery

AGENCY: Juliet Zulu

ROLE: Art Direction / Design Direction

PHOTOGRAPHY: Brenton Salo

DESIGNER: Grace Potts

CANA'S FEAST