CREATIVE DIRECTION / ART DIRECTION / DESIGN
Renown as one of the most advanced ski brands in the world, Atomic needed a new look and approach to selling their products that would emphasis their focus on technology and superior products.
As Creative Lead, Art Director and Designer, I wanted to take Atomic away from their standard approach to showing product technology by activating the product. Each product would live within the elements and conditions they are used.
The result was a visually engaging ad that made even a helmet look dynamic.
CLIENT: Atomic
AGENCY: Juliet Zulu
ROLE: Creative Direction / Art Direction / Design